While DC Shoes was still in the conceptual stage back in 1993, a mission was agreed upon: to make a significant change in skateboarding style and to elevate skateboard performance to the highest level. With technology like DGT, PERFORMALITE and their trademarked "pill" pattern, DC continues to push the technological envelope.
DC continues to stay true to its original mission - pushing style and performance a step ahead of the competition, from the drawing board, to the computer, to the factory, to the concrete and masonite of skateboarding's proving grounds.
DC has taken their know-how and their passion of skateboarding and applied it to snowboarding, fashion and bags. They have since become leaders in the development of snowboarding equipment. DC Shoes continues to push the envelope of technology and style to bring you the latest and greatest in board sports.