In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed.
By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall. Jake, the smiling face seen in their tee shirts, totes, backpacks, and other accessories has a contagious grin and it was as that.
Today, the New England based brand stays close to its roots, with an emphasis on simplicity, humor and humility. Expanding their line with duffels, totes, backpacks and more, the Life is Good crew keeps producing positive products and the good vibes flowing!