NICE was created in Italy by Mr. Andrea Palama, a renowned Italian designer of fashion watch and accessories design. Started in 1991 in Italy, our company has been expanding its worldwide operation capacity, strengthening our design team and production effectiveness. NICE watches received great success in European Union, Asia, Middle East, North America and Latin America. Led by a team of industry veterans and awards winning Italian designers; yielding high quality watches with unique designs. We have also collaborated with various leading brands, such as Puma, Anne Klein New York, Jennifer Lopez, Naj Oleari and Speedo, just to name a few, proving the creativity and ability that is behind the creators.