Designed for moms on the go that refuse to sacrifice fashion for function, the OiOi collection includes a variety of contemporary, stylish, and practical baby bags for the modern woman. Launched in the UK in 2002, the OiOi collection incorporates innovative designs with contemporary styling and organizational details that make it easy to stash your diapers, bottles, and wipes in style. With exclusive materials and customized fabrics, a series of new designs for each season, and a range of beautiful colors and textures, the collection has garnered international recognition as a leader in the fashion forward baby bag business. The styling and designs allow mothers to keep the integrity of their sense of urban fashion and incorporate the practicality needed to carry baby gear by using waterproof fabrics, easy to clean linings, insulated bottle holders, and tons of pockets to stash everything from pacifiers to bibs to baby clothes. Superb quality, a modern design aesthetic, and reliable craftsmanship give women the confidence to look and feel amazing.