What if you could put a lightweight refrigerator in the palm of your hand and take fresh food anywhere? That's the dream that PackIt insulated cooler bags have made a reality. Our freezable coolers work just like a refrigerator on the go, chilling your food and drinks up to 10 hours. The secret is the soft cooler's freezable gel liner. Once the cooler bag is frozen, its walls generate waves of cold air that chill your food and drinks from all sides. The cooling technology in our insulated bags keeps items fresh for hours without ever needing ice packs. PackIt's cooler box creates cold energy for up to 10 hours, keeping your stuff as delicious as it was the moment you packed it.