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PatagoniaThirty years after the Patagonia label first appeared, they continue to make the best product.
"Although we first intended Patagonia as a way to free ourselves from the limitations of the original climbing business, precisely those limitations have kept us on our toes and helped us thrive. We still pursue climbing and surfing, activities that entail risk, require soul, and invite reflection. We favor informal travels with friends, doing what we love to do, to the camera-covered event. We can't bring ourselves to knowingly make a mediocre product. And we cannot avert our eyes from the harm done, by all of us, to our one and only home."