Ultimate Direction

Ultimate Direction

In 1986, 19 year old Bryce Thatcher founded Ultimate Direction with the intention of improving the performance of racers, cross country skiers, trail runners, and other athletes through durable and practical hydration systems. Today, the brand creates and manufactures some of the best hydration products available and offers a variety of hydration systems and solutions that can be used for any type of physical activity such as a hike, a workout at the gym, or marathon training. Ultimate Direction is constantly improving upon their already innovative designs to create the best possible products for male and female athletes that demand durability and top performance. Equally as dedicated to performance as it is to its social responsibility, Ultimate Direction uses responsible practices to eliminate waste, increase efficiency, recycle, and compost.