Your journey starts here

In the spring of 1998, five passionate guys—Jon Nordmark, Peter Cobb, Frank Steed, Andy Youngs and Eliot Cobb decided to start their own company. With more than 50 years of combined experience in the luggage category and a dash of Colorado’s famous pioneer spirit, our “founding five” embarked upon a fantastic voyage that would take them from a scrappy startup selling just seven luggage brands to the #1 online retailer for travel bags & accessories. We never imagined selling over 29 million bags. On May 5, 2017, Samsonite International, the global leader in travel luggage, completed its acquisition of, Inc. As a result of the acquisition, eBags is now a wholly owned subsidiary of Samsonite International!

Learn more about who we’ve become, below.

Photograph of the original eBags team working in a small office and a photograph of the first eBags item sold.

Denver, Colorado

A place settled by people who refuse to settle. By outlaws and adventurers—folks who are hard-wired to make their own way. Folks who work to eat, but live to play. This is a learn-by-doing kind of town—and eBags is that kind of company. We’ve explored this tantalizing planet with the world’s best travel brands. When the best wasn’t good enough, we made something that was. We sweat the small stuff so our customers can enjoy the big picture. Because after almost two decades in travel, we admit it’s more than wanderlust; this is wanderlove.

Denver, Colorado

Mission + Vision

We embody wanderlove by recognizing that each journey is unique—and uniquely important. Whether a customer commutes to Manhattan, treks Machu Picchu or cruises our website, we clear the path for a smooth journey. Every new product is an opportunity to “do better.” Every relationship is a chance to create an ambassador. We are mobile first in every sense of the word: accessible on every device, 100% devoted to maintaining our customers’ momentum and as a company, never willing to stand still.

Mission + Vision

Global Village

Just as we have built a sparkling constellation of brands, those brands have helped us build a brilliant universe of customers. Our community supports passionate wanderlovers from all walks of life, a global village of members who trust each other and share their opinions. Our customers know what they want—from their lives and their gear—and we count on them to provide feedback that helps guide fellow travelers as they shop for their next perfect purchase.

Our Voice






Our Voice

We Are


We move fast. We innovate and blaze trails, always asking what's next?


We're always on. In a rentless pursuit of a better journey for our customers.


We have the hearts of entrepreneurs and the mindset of owners.


We are partners with each other, with our business associates, for our customers. Collectively, we create the world's most beloved destination for all things travel.

Denver, Colorado

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