"The Ju-Ju-be Be Mine is a must have for all moms. Especially those moms that are press for time and on the go. I rarely carry a purse because it just became too much with a diaper bag, a purse, and most important the kids. My kids are still little so I need to hold their hand. The Ju-Ju-be Be Mine allows you to carry the essentials and you can easily transport it from diaper bag to purse for those days you might not have the kids and like to carry a purse. This walet/purse is very convenient and it will never let you forget your essentials because it is well organized and thought out. A very practicle and awesome bag to have."