"I bought this item as a gift for my in-laws. They live on the beach and go for walks several times a week. It is insulated and perfect for the Mr. and Mrs. to pack a lunch and have a picnic on the beach. It fits more than it ad depicts. The front pocket nicely organizes plastic plates, glasses, and utensils. The quality of the plastic-wear wasn't great. I can't imagine it will last long, but that is easily replaceable. All-in-all I would recommend it, especially for the reasonable price."